Based on feedback from one of our clients in the fitness industry, many of the larger fitness businesses could experience a shortage of at least one sales consultant for up to 20 weeks a year.

The loss of sales revenue due to having an incomplete sales team for this period could be conservatively estimated at $140,000. 

Following is an example of the impact that recruiting only when the need arises can have on sales and profit. 

•  Sales person leaves unexpectedly
•  Recruitment commences
•  Time to replace sales person using THOROUGH recruitment process = 4 weeks
•  Average sales target per sales person per week = $7,000
•  Total sales lost during recruitment period = $28,000
•  If this occurs 5 times in a year, lost sales = $140,000 p.a.

The solution:  Consistent sales performance can be improved with ongoing effective recruitment. With ongoing recruitment the gap between a sales person leaving and a new person starting can be reduced or eliminated completely.  The additional sales generated by maintaining a complete sales team should vastly exceed the costs of maintaining ongoing recruitment.